Licensee - Personal

  • Number of Users (or Seats) - Single User (or Seat)

  • Commercial Use - Not Permitted

  • Non-Commercial (Personal) Use - Permitted

This License Agreement contains important legal terms, and Licensee acknowledges that by completing the purchase process and/or checking “agree”, Licensee has read the entire License Agreement and agrees to the terms herein, including, without limitation Section 9 (Important General Legal Provisions). Emilie Otto Creative offers different types of license agreements and the one selected at the time of purchase applies to Licensee’s use of the Licensed Asset.

This License Agreement states the terms and conditions of Licensee’s non-exclusive and limited copyright license with respect to the digital content (“Licensed Asset”) made available on and purchased by Licensee. The Licensed Asset item number will be emailed to you at the account email address Emilie Otto Creative has on file along with a link to this License Agreement; retain this for your records. This License Agreement may also apply to digital content that Emilie Otto Creative makes available at no charge (e.g., for promotional purposes) only if expressly indicated during the initial download for that digital content.


1.1 - This License Agreement is an agreement between:

(a) The “Licensee” who is the individual person indicated as the licensee during the purchase process


(b) Emilie Otto (“Emilie Otto Creative”) as licensor.

1.2 - This is an individual license for Non-commercial use (as defined below) only, and the Licensed Asset may be used and accessed (as permitted in this License Agreement) only by a single individual person, who is the Licensee indicated at the time of purchase. If multiple individuals will work together to use the same Licensed Asset, then each individual must purchase a license for that Licensed Asset. Licensee may select multiple users (or seats) at the time of purchase only if Licensee is authorized to legally bind the other individuals who will use the Licensed Asset to this License Agreement (e.g., a child or a spouse). For use by a business, such as an employer, one of the license agreements that permits Commercial use is required.


Licensee may only upload the Licensed Asset to (i) a personal server owned and controlled by Licensee or (ii) a private cloud storage service, cloud-based design app, or digital asset manager, account controlled by Licensee, in each case for use of the Licensed Asset by Licensee only, as permitted herein.


This License Agreement permits only Non-commercial use of the Licensed Asset, as expressly specified in Section 4 (Permitted Uses and Quantity/Impression Limitations); all Commercial use is expressly prohibited.

3.1 - Commercial Use

Commercial” use is any use: (i) that involves an exchange of money or other consideration, (ii) that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service, or (iii) where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee’s use of the Licensed Asset. If any one or more of the criteria in (i), (ii), and (iii) is met, then the use is deemed “Commercial”.

3.2 - Non-Commercial Use (Personal)

Non-commercial” use is a use for solely personal purposes; any use that meets the definition of “Commercial use” can not be a Non-commercial use.


An “End Use” of a Licensed Asset means use of the Licensed Asset only as expressly permitted below:

4.1 - End Products for Non-Commercial Use

Physical Products for Non-Commercial Use: Licensee may create physical end products not for resale or wholesale such as, but not limited to, clothing, cards, invitations, stickers, mugs, stamps, candles, posters, signs, home decor, etc. for Non-commercial use only.

Product Packaging for Non-Commercial Use: Licensee may create physical or digital end packaging products for Non-commercial use such as, but not limited to, labels, stickers, or containers, etc. for Non-commercial use only.

Digital Products for Non-Commercial Use: Licensee may create digital end products for non-commercial use such as static designs, static website elements for Non-commercial use only.

Digital or Print Publication for Non-Commercial Use: Licensee may use the Licensed Asset in digital or print publications such as cards, invitations, photo albums, and scrap books, e-books or e-publications, that are for Non-commercial use only.

4.2 - Personal Social Media for Non-Commercial Use

Personal Social Media for Non-Commercial Use: One personal or individual social media account (not on a company or business social media page) for Non-commercial use.

4.3 - Streaming of Motion Picture and Audiovisual Content

Streaming: Streaming via internet only of motion picture and audio visual works, excluding advertisements, is permitted for Non-commercial use only.

Quantity Limitations on Streaming: No limit on lifetime viewers for Non-commercial use.

5. PROHIBITED USES (these uses may be available with a commercial license or custom license, contact Emilie Otto Creative to find out more):

5.1 - End Products

All End Products for Commercial use (including, without limitation, physical products, product packaging, digital products, or digital or print publications) are prohibited.

On-Demand Applications (Such as Print-on-Demand and Create-on-Demand Services) for Commercial Use or Non-Commercial Use are prohibited. Any use that allows anyone other than the Licensee, such as an end user to customize a digital or physical end product is prohibited, whether for Commercial use or Non-commercial use. This includes, but is not limited to, “print on demand”, “made to order”, or “download on demand” application.

5.2 - Social Media, Marketing, and Advertisements

Company Social Media: is prohibited for Commercial use or Non-commercial use.

Physical (Printed, Paid or Unpaid) Advertisements: Such as billboards, signage, printed advertisement, etc. are prohibited for Commercial use or Non-commercial use.

Digital (Paid or Unpaid) Advertisements: Internet advertisements such as advertisements served by Google Ads, Bings Ads, Facebook Ads, Linkedin Ad, etc. are prohibited for Commercial use or Non-commercial use.

5.3 - Broadcast and Streaming of Motion Picture and Audiovisual Content

Broadcast and Streaming: (a) Streaming for Commercial use and (b) broadcast for Commercial use or Non-commercial use by any means, including via network, cable, satellite, pay-per-view, video on demand of content including motion picture or audio visual works incorporating the Licensed Asset, including advertisements, is prohibited.

5.4 - Digital Development

Website Software Development, Mobile App Development, Desktop Application Development, and Video Game Development: is prohibited for Commercial use or Non-commercial use.

5.5 - Trademark and Copyright

Trademark: Licensed Asset may not be used as part of a trademark, service mark, design mark, trade-name. In no event does this License Agreement allow Licensee to -- and Licensee shall not seek to -- register, protect, or enforce any trademark or similar rights in the Licensed Asset. Contact Emilie Otto Creative for a custom license if these rights are desired.

Copyright: Licensee may not claim the Licensed Asset (or a modification thereof) as its own copyrighted work (the original Licensed Asset must be disclaimed in any copyright registration).

5.6 - Future Technologies

The license is limited to the expressly permitted uses stated in this License Agreement: future-existing technologies and uses are expressly reserved and not included within the scope of the license.

6. STRICTLY PROHIBITED USES. Nothing in this License Agreement grants Licensee any of the following rights, all of which rights are expressly retained:

6.1 - ✗ Resale or Sub-Licensing the Licensed Asset or any modification of it in source file form is strictly prohibited.

6.2 - ✗ Resale or Sub-Licensing of the Licensed Asset or any modification of it in a way that is directly competitive with the original Licensed Asset is strictly prohibited (e.g., as a stock asset or template).

6.3 - ✗ Making public or sharing the Licensed Asset in any way that allows others to download, extract, or redistribute Licensed Asset as a standalone file (meaning just the content file itself, separate from the project or end use that is expressly permitted) is strictly prohibited.

6.4 - ✗ Use the Licensed Asset in pornographic, fraudulent, immoral, infringing, illegal, harassing, offensive, or defamatory material, is strictly prohibited, including, without limitation, any use of the Licensed Asset that:

(i) may create a risk of harm, loss, physical or mental injury, emotional distress, death, disability, disfigurement, or physical or mental illness to you, to any other person, or to any animal;

(ii) may create a risk of any other loss or damage to any person or property;

(iii) seeks to harm or exploit children by exposing them to inappropriate content, asking for personally identifiable details or otherwise;

(iv) may constitute or contribute to a crime or tort;

(v) contains any information or content that we deem to be unlawful, harmful, abusive, racially or ethnically offensive, defamatory, infringing, invasive of personal privacy or publicity rights, harassing, humiliating to other people (publicly or otherwise), libelous, threatening, profane, or otherwise objectionable;

(vi) contains any information or content that is illegal (including, without limitation, the disclosure of insider information under securities law or of another party’s trade secrets);

(vii) contains any information or content that you do not have a right to make available under any law or under contractual or fiduciary relationships;

(viii) contains any information or content that you know is not correct and current; or

(ix) promotes racism, bigotry, hatred or physical harm of any kind against any group or individual.

6.5 - ✗ Falsely representing authorship and/or ownership of the Licensed Asset is strictly prohibited.

6.6 - ✗ Any other use that is not expressly permitted in Section 4 (Permitted Uses and Quantity/Impression Limitations) is strictly prohibited.

7. CLIENT, SERVICE PROVIDER, AND OTHER THIRD PARTY USE PROHIBITED (Third party use requires the third party to obtain its own license unless a custom license is purchased)

7.1 - Third Party Use Requires Separate License.

This License Agreement does not permit sublicensing, except as stated in Section 7.2.

7.2 - Limited Sublicensing of End Users Is Permitted.

The restriction above does not prohibit Licensee from sublicensing Licensee’s rights third parties solely to manufacture, or distribute completed End Uses of the Licensed Asset for Non-commercial uses (as expressly permitted herein) when done on behalf of Licensee, provided that Licensee shall at all times ensure compliance with the terms of this License Agreement.


8.1 - When credit is required: All editorial use requires a credit; however for non-editorial use a credit is only required where credits are accorded to other providers of licensed material. Credits, when required, shall be legible and in close proximity to the Licensed Assets and, where applicable, substantially similar in placement and prominence to other credits

8.2 - How to provide credit: “[Licensed asset product type] copyright Emilie Otto Creative”


9.1 - Intellectual Property

All digital content available on, including, without limitation, the Licensed Asset, is protected by Australian and international copyright and other laws and treaties. As between you and Emilie Otto Creative, Emilie Otto retains ownership of the Licensed Asset, but grants to Licensee the limited, non-exclusive, non-transferrable, and non-sublicensable (except as expressly allowed above), copyright to use the Licensed Asset as expressly set forth above on the terms herein. Licensee may not assert any ownership in the Licensed Asset itself nor any right to revenue from a collecting society in respect of photocopying, digital copying or other secondary uses of the Licensed Asset. Any reference to the “purchase” or “sale” (or similar terms) of the Licensed Asset refers to the purchase of a limited license only and not the purchase of the underlying copyright or work itself. As a licensee, Licensee’s ownership of the media and/or device on which the Licensed Asset is recorded, if any, is distinct from and does not grant any ownership right, title or interest in and to the design of the Licensed Asset itself. This Licensee Agreement does not grant Licensee any rights to trademark or any other intellectual property rights (aside from copyright) in the Licensed Asset.

9.2 - Termination

Emilie Otto Creative may terminate this License Agreement at any time if Licensee breaches any of the terms of this or any other agreement with Emilie Otto Creative, in which case Licensee must immediately: cease using the License Asset; delete or destroy any copies; and, if requested, confirm to Emilie Otto Creative in writing that Licensee has complied with these requirements. If Licensee uses the Licensed Asset on a social media platform or other third party website and the platform or website uses (or announces that it plans to use) the Licensed Asset for its own purpose or in a way that is contrary to this License Agreement, the rights granted for such use shall immediately terminate, and in that event, upon Emilie Otto Creative’s request, Licensee agrees to remove any content from such platform or website.

9.3 - Content Withdrawal

Emilie Otto Creative may discontinue licensing the Licensed Asset at any time in its sole discretion. Upon notice from Emilie Otto Creative, or upon Licensee’s knowledge, that a Licensed Asset may be subject to a claim of infringement of a third party’s right, Emilie Otto Creative may require Licensee to immediately, and at Licensee’s own expense: cease using the Licensed Asset, delete or destroy any copies; and ensure that Licensee’s clients, distributors and/or licensees do likewise. Emilie Otto Creative will provide you with replacement content (determined by Emilie Otto Creative in its reasonable commercial judgment) free of charge, as its sole obligation, subject to the other terms of this License Agreement.

9.4 - Audit

Upon reasonable notice, Licensee agrees to provide to Emilie Otto Creative sample copies of projects or end uses that contain Licensed Asset, including by providing Emilie Otto Creative with free of charge access to any pay-walled or otherwise restricted access website or platform where the Licensed Asset is reproduced. In addition, upon reasonable notice, Emilie Otto Creative may, at its discretion, either through its own employees or through a third party, audit Licensee’s records directly related to this License Agreement and Licensee’s use of the Licensed Asset in order to verify compliance with the payment and other terms of this License Agreement. If any audit reveals an underpayment by Licensee to Emilie Otto Creative of five percent (5%) or more of the amount Licensee should have paid, then in addition to paying Emilie Otto Creative the amount of the underpayment and any other remedies to which Emilie Otto Creative is entitled, you also agree to reimburse Emilie Otto Creative for the costs of conducting the audit.

9.5 - Entire Agreement

This License Agreement, together with the Emilie Otto Creative Terms of Use (“Terms of Use”) constitutes the sole and entire agreement between Licensee on the one hand and Emilie Otto Creative on the other hand with respect to the Licensed Asset and supersedes all prior and contemporaneous understandings, agreements, representations and warranties, both written and oral, with respect to the Licensed Asset. This License Agreement supersedes any conflicting terms set forth in the Terms of Use with respect to the Licensed Asset.

9.6 - Notices

All notices required to be sent to Emilie Otto Creative under this License Agreement should be sent via email to All notices to Licensee will be sent via email to the address provided by Licensee during account creation or purchase.

9.7 - Modifications

Emilie Otto Creative may modify this License Agreement by posting an updated version on the Emilie Otto Creative website. The then current version of the License Agreement posted at the time of purchase shall apply to purchases (even if the Licensed Asset is downloaded after the License Agreement is updated). Updated versions of the License Agreement shall not apply retroactively to prior purchases unless either (1) Licensee is notified of its option to apply the updated terms to prior purchases and expressly agrees (e.g., via clicking “Agree”) or (2) such modification (i) does not adversely affect any rights of Licensee and (ii) Emilie Otto Creative notifies Licensee of the changes and that they will apply retroactively (e.g., via email to the address on file).

9.8 - Interpretation

Unless the context requires otherwise, in any part of this License Agreement: (i) "including" (and any of its derivative forms, e.g. "includes"), "e.g." and "for example" means "including but not limited to"; and (ii) use of the singular imports the plural and vice versa. This License Agreement shall not be interpreted against the drafting party.